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Trained and motivated employees have become difficult to find. No longer can you post a job and expect dozens of qualified candidates to flock to your door. This is most true for trades and other skilled roles that are still in demand but are less encouraged in schools and homes.
To attract more and better job applicants today, there needs to be a clear message for why they should:
For younger workers it’s opportunities to use technology, be creative, and grow with the company. For older workers, it’s a chance to move from a dying career into a thriving one. For those not seeking work at all, it’s about connecting with what excites and challenges them.
By creating a compelling story, employers provide information and incentive for potential employees to take notice. This allows those who are a good fit to see there’s a match.
Every company should write a “Why You Should Work Here” story that includes:
The goal of the “story” is to attract candidates who want to do the work and discourage those who are settling or unmotivated. It’s about attracting the right talent to your door and giving them reason to want to work with you. What is YOUR story?
David Koster is the owner and principle consultant of Team Learning Services. He has 30 years experience in the education and learning industry.