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If you own a business today, you likely have challenges finding and hiring good employees. This is especially true in the traditionally “blue-collar” positions such as the trades, manufacturing, retail, and food service. The good news is there are still customers for your business. The bad news is you can’t offer full service without full staff.
There are many reasons why we are in this situation, but that does not change the fact that you need people and you need them now. A lot of employers are so desperate they settle for hires who are a terrible fit for the role. These people usually don’t last very long and the process starts all over again. It’s frustrating and unproductive for everyone involved.
I contend much of this is due to both employers and employees using antiquated methods for job seeking that are no longer relevant in today’s climate. Traditional job seeking consists of the employer posting an ad and waiting for qualified candidates to respond. The ads typically request a list of characteristics and experiences the employer expects. The mindset of the candidate is that if I don’t meet these requirements, the job is not for me, so why apply.
This is unfortunate, because both may be missing out on opportunities to meet each other’s needs. Employers must begin to understand that the pool of qualified workers in their field is dry. In a time when you cannot find good employees, you may have to make them. Employees instinctively know this and many are open to being trained into a field that appeals to their basic interests.
To come out of the dark ages and into the 21st century of hiring, employers will have to:
What you say makes potential employees think about what working for you is like and influences their decision to apply or not. Keep this in mind, good employees will only work for good companies. You must make yourself into a good company and tell people about it. Here are suggestions on how to deliver the message:
Team Learning Services can assist almost any business with their recruiting, hiring, onboarding, training, and retaining of great employees. Give us a call to comment on this article or to learn how we can work with you.
David Koster is the owner and principle consultant of Team Learning Services. He has 30 years experience in the education and learning industry.